I know this may sound crazy, but I had no idea what Black Friday was until 3 years ago. I over heard someone say, "Black Friday is my favorite holiday". I asked them "What's Black Friday?" They looked at me like I was crazy. And, well, maybe I am. Really. This is a distinct possibility. I might be certifiably nuts.

Or maybe, just maybe, our society is a little insane. It could go either way. The jury is still out.

Despite what you may have heard, the term Black Friday began in Philadelphia in the early 1960s by the police department referring to the chaos that ensued the Friday after Thanksgiving. Later, retail employees picked up the term. And, let me assure you, in both instances it was not an endearing label. An employee who worked at a department store in the early 70s wrote the following.

"The dire warnings came from the sweet older women that took me under their wings at John Wanamaker's department store in Philadelphia shortly after I was hired as temporary holiday help in October 1971. They warned me to be prepared for the hoards of obnoxious brats and their demanding parents that would alight from the banks of elevators onto the eighth floor toy department. The feeling of impending doom sticks with me to this day. The experienced old ladies that had worked there for years called it 'Black Friday'. I'm quite sure it had nothing to do with store ledgers going from red to black."

I titled my book "The Chotchky Challenge" because it is very challenging to change how we see the world, to question it. To most literally... change our mind. And yet, in order to evolve, change is required.

I submit to you the possibility that the "hoards of obnoxious brats" referred to by the employee from the department store were not inherently obnoxious or bratty. But, through the slow and steady process of entitlement that is not only accepted in our society but also encouraged, the kids became what we want them to become. Good consumers full of "wanting" which can make anyone a little obnoxious.

You see each email I received exalting the joys of black Friday were attempting what is called "the creation of wanting". This is the goal. To actually create in me a "wanting" that can never be fulfilled. They are trying to bring about in me a feeling that something is missing.

The goal is not to create thank-fullness. To do so would help me in my journey to know my inherent "fullness". And if I know my inherent fullness, I will never feel the need to acquire in an attempt to fill some emptiness.

We all know, in our heart of hearts, we cannot continue doing things the way we have. It's time to evolve. To change. To question everything. And so, I have a "Chotchky Challenge" for us all. This Black Friday, fill your "soul ledgers" from red to black. Here's all you have to do. Be deeply grateful for everything you already have! Give from your abundance. "Let go" instead of "take in".

And, if you do go into the chaos, I challenge you to consider your "soul hero", that being the one you feel most embodied the Divine. Maybe Buddha, or Jesus or Mother Theresa or Paramahansa Yogananda or..? And then ask yourself "is this what they had in mind?"

Isn't it strange that the holidays (holy days) are the most materialistic time of the year?

Isn't it strange that the holidays (holy days) are the most materialistic time of the year?

But please, do not take my word for it. Remember...

I might be just be crazy!

Warning: This December 16^th at 10:30 will be the next Coexist Celebration. This "Christmas/Hanukkah/Festivus for the rest of us" Celebration could bring about a "fullness" in you that just might create so much self love that you never again feel the need to buy anything that does not support your soul's purpose on this earth. See you there!